BA/BSc (Hons) Marketing

ConsultantAtlanticLondon Category Business

BA/BSc (Hons) Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules.

People with marketing know-how are vital to just about every business or organisation you can think of, and there’s always high demand for skilled graduates. Study for our honours degree and gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area.

This innovative new course in marketing is designed for students who would like to obtain cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.

BA/BSc (Hons) Marketing

Students will learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you’ll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).

The BA/BSc (Hons) Marketing degree will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. You will also learn how businesses can operate effectively in a culturally diverse environment. You will graduate confident about your personal values, with knowledge and experience to solve business problems ethically and with an ongoing passion for continuous personal and professional development.

Course Length: 3 years / 4 years including Foundation year;

Start dates: January / May / September;

Career opportunities

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, international marketing, public relations, sales and events management or research and data analysis.

You can further your career in professions such as:

Marketing Manager
Marketing Consultant
Marketing Assistant
Marketing Analyst
Assistant Product
Brand Manager
Market Researcher
Marketing Assistant
Events Coordinator
Advertising Copywriter
Marketing Research Analyst
Social Media Manager
Actuarial Analyst
Event Organiser
Product Manager
Public Affairs Consultant
Public Relations Account Executive
Public Relations Coordinator
Sales Promotion Account Executive
Sales Manager
Account Manager
Media Assistant
Media Planner
Marketing Coordinator
Media Account Executive
Marketing Strategist
Creative Technologist
Content Archivist
Community Management Executive
Mobile Marketing Manager
Transcultural Anthropologist

And more;

Entry requirements

Minimum Age: 18 years old;
Applicants are required to submit proof of prior certificated learning (e.g. Secondary School Diploma/Baccalaureate/Level 3 qualification) and/or relevant work experience;
Applications from mature candidates without formal qualifications are welcomed provided they could demonstrate appropriate levels of relevant ability and experience.
If you are unable to meet the entry requirements for this course you may still be eligible for our Foundation year course. This is an extra year of study to prepare you for the full degree.
Applicants who do not have English as their first language will be required to demonstrate an approved level of proficiency in the use of the English language.
Applicants must bring their original certificates when coming for registration;

Course structure - Modules

Year 1

Marketing Communications
Principles of Marketing
Academic Skills
Economics for Managers
Introduction to Accounting and Finance
Introduction to Organisations and Management
Business Analytics

Year 2

Business Research Methods
Business to Business Marketing
Customer Relationship Marketing
E-Business Management
International Marketing
Project Management
Understanding Consumers

Year 3

Business Research Methods
Business to Business Marketing
Customer Relationship Marketing
E-Business Management
International Marketing
Project Management
Understanding Consumers

* The units can vary, depending on the chosen pathway or optional modules which your institution will choose for the course structure.

Assessment

A number of different styles of module assessment will be used, some involving individual projects, group work, role play, essays and exams. The seminars will have a strong practical component and are designed to support you in achieving the learning outcomes of each module.

Progression

After completing your undergraduate degree, if you decide to enhance your career prospects even further you can apply for a postgraduate Master program. For more information regarding progression please contact Atlantic London.

Funding

Self-Funding

The Tuition Fee of the course will vary depending on the institution you wish to study in, as well as your status in the UK. The course is available for UK/EU and International Students as well. Please contact us to find out the tuition fee for a specific course you’d like to know about.

Government Funds – Student Finance England

If you are an UK/EU citizen or living in the UK on Indefinite stay, you can receive support from the government via Student Loan Company to cover tuition fees and some living costs while studying, depending on your circumstances. Tuition fee loans, to cover the full cost of your course, are paid directly to the course provider. Maintenance loans can be applied for at the same time, lending you money at the start of each term. You won’t have to pay back the loan until after your course, when you’re earning above a certain level. Students can still apply for grants if they’re eligible for certain benefits, disabled, or need help with childcare costs.

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