BA/BSc (Hons) Marketing degree will help you develop an extensive understanding of business and marketing through a combination of relevant and contemporary modules.
People with marketing know-how are vital to just about every business or organisation you can think of, and there’s always high demand for skilled graduates. Study for our honours degree and gain the skills and knowledge businesses really need, opening up your career options in this creative, fast-paced area.
This innovative new course in marketing is designed for students who would like to obtain cutting-edge knowledge of contemporary marketing theory and practice, a strong grounding in established and emerging theories of marketing, and a firm grasp of specialist areas of marketing. The course features an unmatched breadth of core and option modules. The curriculum further enables you to gain appropriate introductory knowledge of general business principles, as well as core skills in fundamental business management. You will have the opportunity to interact with academics working at the frontiers of the marketing discipline, as well as practitioner-guest speakers with real-life insights. Such a knowledge base and skills set are highly valued by employers.
BA/BSc (Hons) Marketing
Students will learn about the theory of marketing while also developing the practical skills employers look for, including IT, communication and the ability to question and analyse. The marketing principles you’ll cover are highly relevant to real-life practice and relate to the professional standards of the Chartered Institute of Marketing (CIM).
The BA/BSc (Hons) Marketing degree will focus on the ways in which businesses present themselves in the modern, competitive and disruptive consumer environment. You will gain an understanding of managing people, business operations and logistics, finance and accounting, corporate strategy and business ethics. You will also learn how businesses can operate effectively in a culturally diverse environment. You will graduate confident about your personal values, with knowledge and experience to solve business problems ethically and with an ongoing passion for continuous personal and professional development.
Course Length: 3 years / 4 years including Foundation year;
Start dates: January / May / September;