As part of our popular range of ‘Business with’ Masters programmes, the Business with Marketing Management Master Degree programme is designed to give you an insight into the strategic role of marketing within organisations. During this course, you will build the required knowledge and skills to strategically analyse and evaluate organisations to develop and implement competitive marketing strategies. The programme aims to develop the ability to undertake research on topics relevant to the context and content of marketing and marketing management.
Markets are dynamic, consequently business success relies heavily on good use of marketing techniques, for instance, consumer insights, marketing communication, digital marketing, marketing analytics, strategic branding, customer relationship management, market segmentation, etc. This means that a business must be aware of current market trends and evolving customer requirements caused by new fashions or changing economic conditions. Marketing has become essential in modern businesses and the demand for knowledgeable and skilled marketing professionals has never been greater.
The Business with Marketing Management Master Degree provides full-time postgraduate marketing education to graduates with little or no marketing experience or qualifications.
The course is suitable for individuals who are seeking to become professional marketers or who want to develop detailed insight into the marketing discipline by integrating the most important and current marketing concepts, approaches and informing frameworks within an international and multicultural context.
The structure of the programme enables students to gain a grounding in the fundamental principles of the environment in which strategic decisions are made and the contribution made by the various functional areas of organisations, before moving on to a more focused look at the specific contribution of marketing.
This programme provides you with education and training in the theory and application of the principles, concepts, approaches, purpose and practice of Marketing Management in contemporary organisations.
Course Length: 1 year;
Start dates: January / May / September;